Engage the audience you have
A challenge gives followers something to do this month, instead of another post they scroll past.
For Australian fitness coaches
Tavro is opening first to Instagram coaches with about 5,000–30,000 followers who already sell weight-loss coaching. Host a free challenge, give people a reason to show up daily, and introduce the offer you already have.
Personal invites are open
The first creators are invited one by one. If you received a link, open it and accept with the email it was issued for. That page is your way in.
Free for invited creators at launch. Challenges stay free to join.
A challenge gives followers something to do this month, instead of another post they scroll past.
People check in together for 30 days. When the challenge ends, they already know where to find you.
The challenge is free. Your programs, links, and offers stay yours, and you share them when someone is ready.
How an invite works
You do not apply, add a bio code, or wait for a public review. The personal link is the approval.
Each invite works once, for one email address, and expires. It is not the public application.
A 30-day movement and habits plan is ready to edit. Your page, shop, and profile can wait.
They join free. You see participation, then introduce your existing coaching when it fits.
The first challenge
Invited coaches start from a full movement and habits plan: walks, short strength sessions, and everyday prompts. Edit every day. It is not a diet and it makes no medical claims. Add a cover, publish, and share the link.
After you publish
Copy them straight into Instagram, next to the challenge link.
Your followers join free
Already have your invite? Open that link from your messages. It asks you to accept, not to apply.
Apply without an invite